Priced Accordingly

Most founders spend decades building wealth they can't access. Eighty percent of their net worth locked in businesses built at the wrong layer. Buyers don't evaluate execution. They evaluate infrastructure. The gap between those two layers determines whether you get 3x EBITDA or 8x EBITDA when you exit. Priced Accordingly examines the five layers between survival and valuation. What infrastructure exists at each layer. How buyers actually evaluate businesses. Why most exits fail or get discounted. And what it takes to build at the layer where premium multiples are justified. I'm Astrid Madeleine Wyke, your host, founder and CEO of Ledger + Legacy. After rejecting a 2.5x offer, rebuilding at the buyer's layer, and finally exiting with a record multiple, my team and I now build exit infrastructure for $3-10M founders planning premium exits. The business either operates at the layer where buyers evaluate, or it doesn't. Buyers price accordingly.