Astrid Madeleine Wyke
11 September 2025
10m 40s
The Elegant Hustle Trap: Why Conscious Leaders Still Burn Out (Just With Better Branding)
00:00
10:40

Astrid Madeleine Wyke
11 September 2025
10m 40s
00:00
10:40
You cringe at "hustle harder" posts.
You've built something sustainable, soulful, values-driven.
Your team believes in the mission.
Your brand stands for something deeper.
So why are you answering Slack messages in your organic cotton yoga pants at 7:43 AM on a Saturday?
You rejected grind culture.
But somehow you're still grinding.
Just with better branding.
Same trap.
Different crystals.