Ledger + Legacy

episode artwork

Astrid Madeleine Wyke

11 September 2025

10m 40s

The Elegant Hustle Trap: Why Conscious Leaders Still Burn Out (Just With Better Branding)

00:00

10:40

You cringe at "hustle harder" posts.

You've built something sustainable, soulful, values-driven.

Your team believes in the mission.

Your brand stands for something deeper.

So why are you answering Slack messages in your organic cotton yoga pants at 7:43 AM on a Saturday?

You rejected grind culture.

But somehow you're still grinding.

Just with better branding.

Same trap.

Different crystals.

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