Priced Accordingly

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Astrid Madeleine Wyke

16 January 2026

11m 48s

How I turned A Lowball Offer Into A Record Multiplier

00:00

11:48

I spent 30 years helping founders scale businesses. Then I tried to exit my own.

First offer: 2.5x EBITDA. Lowball.

I walked away.

After nine months of rebuilding, I returned to the market and exited with a record multiplier for the industry.

Same business. Same revenue. Different layer.

This episode: Why 80% of founder wealth gets locked inside their business. The gap between where founders build and where buyers evaluate. And what I learned sitting on both sides of the table.

Book a complimentary Exit Readiness Diagnostic: https://calendly.com/astridwyke/exit-readiness-diagnostic

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